Science-based public information for a Post-Truth era
"Saving our planet is now a communications challenge”
David Attenborough
The Problem
There is a lack of evidence-based public information at a time when we need it most
In an era of algorithmic bias and AI, this evidence-based information is vital. But it has disappeared, leaving a vacuum filled by bad actors, misinformation and disinformation.
Environmental goals like 'Net Zero' have been politicised to the point of toxicity
Planetary Health is not yet seen as a public health issue.
Science and experts have been openly questioned.
Many lack the communication skills and networks to fight back.
Meanwhile, many companies continue an extractive, business as usual approach, fuelling overconsumption and damaging the planet.
The marketing and advertising industries have an important role to play but are failing to raise their game
Compelling and engaging storytelling matters. But the whole industry has been slow to react, focused instead on performative 'green' initiatives and projects that have little visibility or impact on public consciousness.
We need a radical new approach...
The Solution
Planet Partners: a coalition of communication experts who collaborate with climate scientists and ethically trained AI Agents to proactively create and answer the communication briefs that the world needs tackling
To produce empowering and powerful public information.
Bringing the communication skills of those in Advertising and Marketing with the knowledge and data of credible scientists and academics.
How it works
We specialise in crafting transformative, people and planet-centric public information campaigns based on real need and scientific data.
We take these fully formed and tested, to brands, media partners and purpose-driven investors.
These partners have the unique opportunity to sponsor or co-sponsor the production and distribution of the campaigns, a model that helps them advance their environmental goals as well as providing reputational benefits - while eliminating the usual burdens of resources, time, and energy needed to create them.
What's the process?
The Process
1. We work with climate scientists, academics and sector experts to identify communications challenges and author the briefs to tackle them.
2. We use collaborative, in-person workshops of communication and behaviour change experts supported by our Planet Partners AI agents, to answer those briefs, checking the practicality, feasibility and costing of each one.
3. We take the campaign ideas to potential partners (vetted* brands, media platforms, family funds or grant givers) who can help bring them to life.
What about partner benefits?
Why now?
We don’t have time!
The Climate Crisis is acute and only set to get worse. Attitudes and actions are not changing fast enough.
The power of creativity is underused
Although storytelling is recognised as an essential driver of behaviour change and applying pressure on government into take meaningful action, it is not currently being deployed in an effective way.
Example case study
The brief (using University of Sussex Climate Change data)
Sustainability is an area full of jargon and incomprehensible language stopping over 58% of people who say they care about the planet from engaging with important climate messages.
Planet Partners Approach
Convened a 1/2 day brainstorming workshop involving 12 people (creatives / brand marketers / strategists / PR experts / technologist / behaviour change scientists.
Solution
Integrate Sustainability as a 'new language' that can be learned on the Duolingo platform using their gamification techniques with a global reach of 130million monthly active users.
Funding
Approach Duolingo to make the business case for them support the idea with a view to Planet Partners and Duolingo in-house resource co-creating the campaign and communications around it, together.
Partner benefits
We create ideas that are good for our partners AND the planet – it’s always a win-win.
Family and philanthropic funds dedicated to helping make a positive impact, can invest in communications - a much overlooked but vital driver of changing public attitudes and behaviour - to put pressure on policy makers to adopt more progressive policies.
Vetted brands and media partners who want to can get involved in world class, purpose-led public information campaigns without having to do the heavy-lifting or using limited time, resource and money to develop them. With other value-aligned,
non-competing partners, they simply fund or co-fund the production and / or distribution with the strategy and creative already completed.
It's time to partner for the planet.
Advisory Partners
We are assembling a dynamic advisory panel of top-tier experts specialising in climate science, Earth systems, information integrity and behavioural change.
This team’s core mission is to identify and prioritise communication challenges.
Our seasoned strategists supported by specially trained AI agents, then transform these urgent issues into detailed briefs, setting the stage for the campaign development.